The 2nd annual 2011 installment of #ChampagneDay was off to a roaring start. I received too many email to count from countless individuals, wine educators, businesses and producers on how they could participate. What excited me most about this is that many wanted to host events and organize get-together in their local area, which was exactly what I had envisioned for this day all along, people getting together to celebrate, educate, enjoy, and most of all build relationships. I was fortunate to hosted an event with Master Sommelier Andrea Immer Robinson here in Napa at the Westin Verasa.
Confessions of a Wine Marketer and Professional Know-it-All
I’ve got some opinions regarding the secret password of the modern wine industry. No not Social Media – Millennials. Hell, I am one. As someone in the trade, who both is young and looks younger, I’m pretty weary of being the spokesperson for this “future of the industry.” Here are the multitude of reasons why: